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Industries

SEO opportunities by industry

Benchmarks, competitors and the best platforms for 36 categories. Paid search data from LocalIQ's 2026 benchmarks; checked 1 October 2026.

Average Google Ads cost per click by industry, 2026 (USD)

$0.00$5.00$10 $9.87 Attorneys $8.33 Home $8.00 Dentists $7.17 Personal $6.17 Health $5.87 Business $5.87 Industrial $5.81 Career $4.81 Education $4.76 Physicians $4.62 Beauty $4.44 Apparel

LocalIQ / WordStream, Search Advertising Benchmarks for Every Industry (2026 data) (2026). Higher CPC means organic rankings in that category are worth more per visit.

Agencies & business services (marketing, IT, consulting)
CPC $5.87CVR 4.85%
Amazon, Flipkart & marketplace sellers
CPC $4.14CVR 4.01%
Arts, music & entertainment
CPC $1.63CVR 5.91%
Beauty & personal care brands
CPC $4.62CVR 10.35%
Blogs, news & affiliate sites
CPC $1.63*CVR 5.91%
CA, tax & accounting services
CPC $3.39CVR 2.64%
Car & bike dealers
CPC $2.27CVR 6.01%
Car & bike repair, service
CPC $4.35CVR 15.51%
Coaching institutes, tutors & schools
CPC $4.81CVR 13.14%
Creators, coaches & personal brands
CPC $7.17*CVR 12.34%
Dentists & dental clinics
CPC $8.00CVR 10.67%
Doctors, clinics & hospitals
CPC $4.76CVR 12.43%
Electronics, mobiles & repair
CPC $4.14*CVR 4.01%
Fashion, apparel & jewellery
CPC $4.44CVR 4.5%
Food, beverage & FMCG brands
CPC $2.05*CVR 8.05%
Furniture stores & makers
CPC $3.97CVR 2.99%
Gyms, yoga & fitness
CPC $6.17CVR 6.94%
Home services & repairs
CPC $8.33CVR 8.05%
Hotels, homestays & travel agencies
CPC $2.14CVR 5.83%
Insurance agents & brokers
CPC $3.39CVR 2.64%
Interior design & renovation
CPC $8.33CVR 8.05%
Lawyers & legal services
CPC $9.87CVR 5.55%
Manufacturers, exporters & wholesale
CPC $5.87CVR 8.2%
Mobile apps & games
CPC $5.87*CVR 4.85%
Online courses & edtech
CPC $4.81CVR 13.14%
Online stores, gifts & home decor
CPC $4.14CVR 4.01%
Packers, movers, courier & logistics
CPC $7.17*CVR 12.34%
Pet shops, vets & grooming
CPC $4.06CVR 16.22%
Photography & video production
CPC $1.63CVR 5.91%
Real estate agents & developers
CPC $3.22CVR 3.7%
Recruitment, staffing & jobs
CPC $5.81CVR 3.05%
Restaurants, cafes & food
CPC $2.05CVR 8.05%
Salons, spas & beauty services
CPC $4.62CVR 10.35%
Software & SaaS
CPC $5.87*CVR 4.85%
Sports academies & recreation
CPC $2.77CVR 7.69%
Weddings & event services
CPC $7.17CVR 12.34%

* Categories without their own benchmark row use the closest LocalIQ industry, noted on each page.

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