Industry benchmarks
SEO opportunities for doctors, clinics & hospitals
Doctors, clinics & hospitals win most customers through local searches and the map pack. In 2026 Google Ads advertisers in the closest benchmark category paid an average of $4.76 per click, converted 12.43% of clicks and paid about $40.04 per lead. That's what a top organic ranking saves you on every visit.
LocalIQ / WordStream, Search Advertising Benchmarks for Every Industry (2026 data) (2026)
Who you're competing with
Independent doctors, clinics & hospitals rarely compete only with each other. Aggregators, directories and marketplaces rank for the broad searches and pass customers to whoever pays or ranks on their platform. They're competitors in search and also places to list your business.
| Market | Aggregators & marketplaces that rank |
|---|---|
| India | Practo, Apollo 24|7, Tata 1mg, Justdial, Lybrate |
| United States | Zocdoc, Healthgrades, WebMD, Vitals |
| United Kingdom | NHS website, Doctify, Top Doctors |
| Global | Google Maps, Doctify, Practo |
Keyword themes
The searches below come from RankSEOGrow's model for a local service business in a large US city. Volumes are modeled ranges; run a report for your own city and services.
| Search | Intent | Searches/mo (modeled) | KD | Est. CPC |
|---|---|---|---|---|
| general physician near me | Local | 1.5K–5K | 31 | $5.24 |
| doctor | Local | 3K–7K | 40 | $5.24 |
| doctor near me | Local | 2K–7K | 38 | $5.24 |
| clinic near me | Local | 1.5K–5K | 34 | $5.24 |
| clinic | Local | 2K–7K | 42 | $5.24 |
| general physician | Local | 1.5K–5K | 39 | $5.24 |
| pediatrician | Local | 1.5K–5K | 40 | $5.24 |
| pediatrician near me | Local | 1K–3K | 36 | $5.24 |
| dermatologist near me | Local | 1K–3K | 33 | $5.24 |
| orthopedic doctor near me | Local | 700–2K | 33 | $5.24 |
| ent specialist near me | Local | 700–2K | 33 | $5.24 |
| gynecologist near me | Local | 1K–3K | 39 | $5.24 |
Best platforms for doctors, clinics & hospitals
Fit for a typical local service business in the US. In India: Maps / GBP, WhatsApp, Google, Instagram.
Common customer questions
- when to see a dermatologist for acne
- what is included in a full body checkup
- physiotherapy for back pain how many sessions
- best time to visit a pediatrician
Content that earns rankings and links
- Symptom guides reviewed and signed by the doctor
- Test and package price lists
- Doctor profile pages with qualifications
- Patient FAQ videos
Where to earn links and mentions
- Medical association listings
- Hospital affiliation pages
- Health awareness camps with local press
- University research mentions
Google Business Profile categories to consider
Medical clinic, Doctor, Hospital, Physiotherapist, Medical diagnostic imaging center. Choose the primary category that matches your main service, and confirm it exists in the Business Profile editor for your country.
Structured data
Use the MedicalClinic type where it matches what's visible on the page, with your address, phone and opening hours matching the Business Profile. Don't add ratings or reviews that aren't real.
Get the report for your doctors, clinics & hospital business
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