Industry benchmarks
SEO opportunities for food, beverage & fmcg brands
Food, beverage & FMCG brands compete for searches across a whole country or online. In 2026 Google Ads advertisers in the closest benchmark category (Restaurants & Food) paid an average of $2.05 per click, converted 8.05% of clicks and paid about $30.57 per lead. That's what a top organic ranking saves you on every visit.
LocalIQ / WordStream, Search Advertising Benchmarks for Every Industry (2026 data) (2026)
Who you're competing with
Independent food, beverage & fmcg brands rarely compete only with each other. Aggregators, directories and marketplaces rank for the broad searches and pass customers to whoever pays or ranks on their platform. They're competitors in search and also places to list your business.
| Market | Aggregators & marketplaces that rank |
|---|---|
| India | Amazon.in, Flipkart, BigBasket, Blinkit, Zepto, Swiggy Instamart, JioMart |
| United States | Amazon, Walmart, Instacart, Target |
| United Kingdom | Tesco, Ocado, Amazon |
| Global | Amazon |
Keyword themes
The searches below come from RankSEOGrow's model for a online store (d2c) selling nationally in the US. Volumes are modeled ranges; run a report for your own city and services.
| Search | Intent | Searches/mo (modeled) | KD | Est. CPC |
|---|---|---|---|---|
| buy cold pressed oil online | Transactional | 7K–20K | 49 | $2.46 |
| cold pressed oil price | Transactional | 10K–30K | 54 | $2.46 |
| cold pressed oil online | Transactional | 5K–20K | 53 | $2.46 |
| buy groundnut oil online | Transactional | 5K–15K | 51 | $2.46 |
| cold pressed oil | Commercial | 50K–150K | 60 | $2.05 |
| mustard oil price | Transactional | 7K–20K | 58 | $2.46 |
| buy mustard oil online | Transactional | 5K–20K | 54 | $2.46 |
| mustard oil online | Transactional | 5K–15K | 58 | $2.46 |
| groundnut oil price | Transactional | 5K–20K | 59 | $2.46 |
| organic honey price | Transactional | 5K–15K | 59 | $2.46 |
| groundnut oil online | Transactional | 3K–10K | 58 | $2.46 |
| buy organic honey online | Transactional | 3K–15K | 56 | $2.46 |
Best platforms for food, beverage & fmcg brands
Fit for a typical online store (d2c) in the US. In India: Amazon, Marketplaces, Shopping, Instagram.
Common customer questions
- which cooking oil is healthiest
- cold pressed vs refined oil
- how to check purity of ghee
- benefits of millets
Content that earns rankings and links
- Recipes using your product
- Purity and sourcing explainers
- Comparison pages (cold pressed vs refined)
- Distributor and retailer locator
Where to earn links and mentions
- Recipe bloggers
- Nutritionist reviews (disclosed)
- Retail partner store lists
- Food safety certification listings
Google Business Profile categories to consider
Food products supplier, Grocery store. Choose the primary category that matches your main service, and confirm it exists in the Business Profile editor for your country.
Structured data
Use the Organization type where it matches what's visible on the page. Don't add ratings or reviews that aren't real.
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