Editorial policy

Sources first

Every statistic on this site names its publisher and date and links to the original. We prefer primary sources: platform documentation, company earnings releases, and published studies with a stated method.

Freshness

Benchmarks are checked at least quarterly and whenever a source publishes a new edition. Each page shows the date it was last updated.

Labels

In reports, every figure is labelled Observed, Benchmark, Modeled or AI-inferred. In guides, estimates are called estimates.

AI assistance

We use AI tools for drafting and data processing. People check every claim against its source before publishing, and AI-generated suggestions inside reports are labelled.

Independence

Advertisers and partners don't review or influence content. Comparisons with other tools use their public pricing pages and are dated; we describe where competitors are stronger.

Corrections

Spotted an error? Tell us. We correct factual errors promptly and note significant changes on the page.