Industry benchmarks
SEO opportunities for mobile apps & games
Mobile apps & games compete for searches across a whole country or online. In 2026 Google Ads advertisers in the closest benchmark category (Business Services) paid an average of $5.87 per click, converted 4.85% of clicks and paid about $93.69 per lead. That's what a top organic ranking saves you on every visit.
LocalIQ / WordStream, Search Advertising Benchmarks for Every Industry (2026 data) (2026)
Who you're competing with
Independent mobile apps & games rarely compete only with each other. Aggregators, directories and marketplaces rank for the broad searches and pass customers to whoever pays or ranks on their platform. They're competitors in search and also places to list your business.
| Market | Aggregators & marketplaces that rank |
|---|---|
| Global | Google Play, App Store, AlternativeTo, Product Hunt |
Keyword themes
The searches below come from RankSEOGrow's model for a mobile app selling nationally in the US. Volumes are modeled ranges; run a report for your own city and services.
| Search | Intent | Searches/mo (modeled) | KD | Est. CPC |
|---|---|---|---|---|
| mobile apps & app for android download | Transactional | 7K–20K | 46 | $7.04 |
| mobile apps & app for android | Commercial | 70K–200K | 56 | $5.87 |
| mobile apps & app for iphone download | Transactional | 5K–20K | 48 | $7.04 |
| mobile apps & tracker app download | Transactional | 5K–15K | 52 | $7.04 |
| mobile apps & app for iphone | Commercial | 50K–200K | 60 | $5.87 |
| mobile apps & tracker app | Commercial | 50K–150K | 60 | $5.87 |
| best mobile apps & app for iphone | Commercial | 15K–50K | 48 | $5.87 |
| mobile apps & app download | Transactional | 10K–30K | 60 | $7.04 |
| best mobile apps & app for android | Commercial | 20K–50K | 53 | $5.87 |
| free mobile apps & app for android | Commercial | 10K–30K | 49 | $5.87 |
| mobile apps & app | Commercial | 100K–300K | 71 | $5.87 |
| free mobile apps & app for iphone | Commercial | 7K–20K | 51 | $5.87 |
Best platforms for mobile apps & games
Fit for a typical mobile app in the US. In India: App stores, YouTube, Reddit, AI search.
Common customer questions
- which it app is best
- is it app safe
- how to use it app
Content that earns rankings and links
- Feature landing pages
- Comparison pages
- Tutorial videos
- Help center
Where to earn links and mentions
- App review sites
- Tech blogs
- Product Hunt launch
- Feature-specific landing pages
Structured data
Use the MobileApplication type where it matches what's visible on the page. Don't add ratings or reviews that aren't real.
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