UTM link builder

Build UTM-tagged links to track visits from your Google Business Profile, Instagram bio, WhatsApp and email in Google Analytics.

Presets:

Page URL

Source

Medium

Campaign

Term

Content

Your link

Why tag your Business Profile link

Visits from your Google Business Profile usually show up in analytics as ordinary Google organic traffic. Adding UTM tags to the website and booking links in the profile lets you see exactly how many visits, enquiries and sales the profile brings.

Naming rules

Use lowercase and hyphens; analytics treats "Instagram" and "instagram" as different sources.
Keep source for the site (google, instagram, whatsapp), medium for the type (organic, social, email), campaign for the purpose.
Never tag internal links between your own pages; it breaks session data.