Free tool
Organic traffic & revenue calculator
Estimate clicks, traffic value and revenue from any ranking position using 2026 click-through data, with and without AI answers, in your currency.
The formula
Clicks = monthly searches × click-through rate at your position. Traffic value = clicks × cost per click, which is what the same visits would cost as Google Ads. Revenue = clicks × conversion rate × value per conversion.
Where the CTR numbers come from
First Page Sage's September 2026 report measured 3.67 billion impressions across 1,184 domains in Search Console between March and August 2026. It splits results into pages with an AI answer and pages without one. Position 1 gets 22.6% of clicks without an AI answer and 3.6% with one; the blended figure is 7.1%.
Worked example
A keyword with 5,000 searches a month at position 3 on the blended curve (1.7%) brings about 85 clicks. At $4 per click that's $340 a month of ad-equivalent value. With a 4% conversion rate and $150 per conversion, it's 3.4 conversions and about $510 in revenue a month.
Limits
Real CTR depends on the result type, brand recognition, ads above you and device. Use your Search Console data once you rank.