Free tool
Local citation & NAP checker
Get the local directories and industry platforms that matter in your country and category, and check that your name, address and phone match everywhere.
NAP consistency check
Compare how your business appears on your website and on a directory.
Do citations still matter?
Consistent listings on trusted directories help customers and search engines confirm your business is real and where it is. Google lists prominence, which includes information from across the web, as one of its three local ranking factors. Fixing wrong or duplicate listings matters more than adding hundreds of new ones.
Priorities
- Google Business Profile, Apple Business Connect and Bing Places.
- The two or three directories people in your country actually use (Justdial in India, Yelp in the US, Yell in the UK).
- Industry platforms for your category (Practo for doctors, Houzz for interiors, Clutch for agencies).
- Local associations and chambers of commerce.
Name, address, phone
Use the exact real-world business name everywhere. Small formatting differences such as "Road" and "Rd" are normal; a different phone number, an old address or an added keyword in the name are the problems to fix.