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Search engines

Regional search engines: SEO opportunities in 2026

In a few markets Google isn't the main search engine: Baidu in China, Yandex in Russia, Naver in South Korea and Seznam in the Czech Republic. Yahoo! JAPAN keeps its own local listings.

Each has its own webmaster tools and local listings.

Reports include them only for businesses in those countries.

What ranks on Regional engines

  • Each engine has its own webmaster tools and local listings

Formats that work

  • Verified webmaster account
  • Local listing

First actions

  1. Verify the site with the regional engine and create a local listing there

How to measure it

  • Clicks from the regional engine

Fit by business model

Baseline fit score before category, goal and country adjustments. The report personalises it.

Online store (D2C)70
Blog, media or affiliate site70
Local service business60
Local shop, restaurant or hotel60
Software / SaaS60
B2B services or manufacturing60
Online courses / edtech60
Mobile app40
Marketplace seller30
Creator or personal brand30