Bing & Microsoft Copilot: SEO opportunities in 2026

Bing held 4.5% of worldwide search share in August 2026. Its index also powers DuckDuckGo and Yahoo results, and Microsoft Copilot uses it.

Bing supports IndexNow, so new and changed pages can be discovered within hours. Bing Places can import your Google Business Profile.

Setup takes under an hour and the traffic is usually higher-intent desktop searches.

What ranks on Bing

• Similar to Google with heavier weight on exact-match relevance
• Bing Places for local
• IndexNow for fast discovery

Formats that work

• Same pages as Google
• Bing Places listing

First actions

1. Verify the site in Bing Webmaster Tools and import settings from Search Console
2. Turn on IndexNow so new pages are discovered within hours
3. Claim Bing Places (it can import from your Google Business Profile)

How to measure it

• Bing Webmaster clicks
• Copilot referrals